Friday, January 01, 2010

Promote moral behavior by a clean smell

New study suggest that a clean smell promotes moral behavior. According to this soon to be published study, led by a Brigham Young University professor, people are unconsciously fairer and more generous when they are in clean-smelling environments.

While there current study examined the influence of the physical environment on morality, Zhong and Liljenquist previously published a work that demonstrated an intimate link between morality and physical cleanliness. Their 2006 paper in Science reported that transgressions activated a desire to be physically cleansed.

So how can information security professionals make use of this knowledge? I guess that this might be a bigger challenge since criminals nowadays can sit thousands of miles away.

Read more:
Science Daily

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