Wednesday, October 01, 2008

Phorm becomes Webwise

Back in 2006 British Telecom (BT) and Phorm tested the idea of personalized advertisement by secretly collecting information about surf habits and targets of 18,000 of its customers. Since 09/30/08 BT offers 10,000 of it's online customers a program which is now called "Webwise". All this is nothing new just the label that BT puts on this is quite concerning. It is sold as an online protection/security service. In reality it tracks all of the users online transactions from URLs visited up to searches done on search-engines to inject targeted advertisement into the data streams to the user.

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