Back in 2006 British Telecom (BT) and Phorm tested the idea of personalized advertisement by secretly collecting information about surf habits and targets of 18,000 of its customers. Since 09/30/08 BT offers 10,000 of it's online customers a program which is now called "Webwise". All this is nothing new just the label that BT puts on this is quite concerning. It is sold as an online protection/security service. In reality it tracks all of the users online transactions from URLs visited up to searches done on search-engines to inject targeted advertisement into the data streams to the user.
Read the full article at: http://blog.wired.com/business/2008/09/phorm-trials-be.html
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